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Our Supply Chain Planning teams look beyond individual countries or sites - they play an integral role in shaping and optimising our business plans for the future. They focus on plannning, preparing, and making decisions across the whole business, from the next season to the next decade.
These roles are about thinking ahead, joining the dots, and helping markets to succeed.

Our Sofia office
Supply Chain Planning are based in our Sofia office in Garitage Park -an area with direct access from/to the Ring Road, Tsarigradsko shose , Blvd. Alexander Malinov and Bistrishko Shose, which provides quick and convenient transportation to different parts of the capital and Vitosha Mountain Park.
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Mid-Term Planning

This function is in the heart of our Supply Chain, making sure our networks and plans are ready to deliver what we plan to sell.

The team look a few months to a couple of years ahead checking there is the right production capacity, at the right cost, our suppliers are ready, and looking for bottlenecks and where our plans need to be adjusted. These teams translate demand into realistic and optimized supply plans across our network, giving our markets time to act before issues become urgent.

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Strategic Planning

Designing the supply chain of the future, this team focuses on where the business is heading, often looking several years ahead.

This work shapes big decisions such as:

  • Where should we produce in the future?
  • Do we need new plants or production lines?
  • How do sustainability goals change our supply chain?
  • How do we stay resilient as the world changes?

These roles are strategic and analytical, working closely with senior leaders.

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Sales & Operations Planning

  • This team ensures the whole business is working to one clear plan, bringing teams together to agree what we plan to sell,
    what we can make, and what it means financially.
    These roles help leaders:
  • Align sales ambitions with supply reality.
  • Spot risks and trade‑offs early.
  • Make clear, joined‑up decisions for the months ahead.

Rather than focusing on day‑to‑day execution, S&OP roles focus on alignment, decision‑making, and direction across markets and functions, working closely with senior leaders.

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Center of Excellence

This team is responsible for the technical operation, governance and continuous improvement of SAP IBP, in 2 key areas:
Demand Planning creates a big‑picture view of future demand across countries, brands, and categories:

  • Builds one clear, aligned demand outlook for leaders to use.
  • Sense‑checks assumptions, looks at trends, growth plans and challenges bias.
  • Owns statistical forecasting models, Demand Sensing and Machine Learning capabilities.

Supply Planning is responsible for the governance and continuous improvement of supply planning IBP tools following 3 pillars:

  • Sustaining the model.
  • Evolving the model.
  • Advancing capabilities like Inventory Optimisation, CARVE segmentation or Optimiser Cost Model.

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Meet the team - Maxime Gibergues

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Tony Augustine, Sidcup Factory Industrial Placement Student 2019-2020

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