TODO LO QUE NECESITAS ES SER TÚ.
MAKE MAGIC HAPPEN.

We are Coca-Cola Europacific Partners (CCEP), 42,000 people across 31 countries, working together to make, move, and sell some of the world’s most loved beverages. As a leading global consumer goods company, we support 4 million customers and continue to invest in new products and innovation to delight the 600 million people who enjoy our drinks each day. 

In Australia, our portfolio includes the Coca-Cola family of products and well-loved brands such as Sprite, Fanta, Monster and Mother Energy, Mount Franklin, Powerade, Billson’s, and Grinders Coffee. 

The Opportunity 

This role is based at our Sydney Head Office. Following an internal secondment opportunity, this position is being offered as an 18‑month fixed‑term contract, with the potential for future opportunities.

The General Manager, Market Activations & Partnerships is accountable for end‑to‑end shopper marketing and path‑to‑purchase strategy, bringing CCEP’s brand, category and commercial priorities to life through best‑in‑class activation.

This role leads how shoppers are engaged, influenced and converted—from brand engagement through to activation, POS execution and measurable commercial outcomes—across all channels and environments. It defines the enterprise approach to omni‑shopper activation, “Look of Success” standards and execution excellence, ensuring activation is simple, scalable and sales‑ready.

As the primary commercial interface with The Coca‑Cola Company, Monster Energy Company and key strategic partners, the role shapes joint activation plans, sponsorships and programs that deliver sustainable growth and portfolio leadership. It also sets the enterprise standard for activation governance, capability and ROI discipline.

Critically, the role future‑proofs CCEP’s shopper strategy by embedding digital, eCommerce and emerging technologies, including AI‑enabled shopping experiences, personalisation and advanced analytics, to evolve the path‑to‑purchase and keep CCEP at the forefront of shopper engagement.

Key Responsibilities 

• Own the enterprise Shopper Marketing and Path‑to‑Purchase strategy, from engagement to activation, POS and conversion.
• Translate brand and category ambition into integrated, executable activation plans across channels and customers.
• Define and embed omni‑shopper “Look of Success” standards and activation playbooks to guide Sales execution.
• Lead activation governance including IAP, Stage & Gate, innovation commercialisation and GTM readiness.
• Govern marketing and activation investment to deliver ROI, including disciplined DME (TME) management.
• Lead strategic partner engagement, joint planning and performance delivery with TCCC and Monster.
• Own sponsorship strategy and execution, ensuring clear rights, benefits and commercial value.
• Integrate eCommerce, retail media and future‑facing technologies (including AI‑enabled activation) into a single shopper ecosystem.

What Success Looks Like

• Shopper‑led activation consistently delivering stronger conversion, execution quality and commercial returns.
• Clear Path‑to‑Purchase and Look of Success standards embedded across environments.
• Improved activation ROI through disciplined governance and applied learnings.
• Sales teams enabled with simpler, clearer shopper tools and activation guidance.
• Emerging technologies and AI increasingly leveraged to optimise activation and shopper engagement.

About you

You are a senior, shopper‑led commercial leader with deep FMCG experience and strong strategic and analytical capability. You have a proven track record of translating insight into high‑impact activation that delivers measurable commercial outcomes at scale.

You are equally comfortable setting enterprise strategy and driving disciplined execution, with the credibility to influence senior leaders, customers and global partners.

You will likely have:

• 10+ years’ experience across Shopper Strategy, Marketing, Commercial, Category Management, Insights, Strategy or adjacent roles within FMCG, beverages, retail or consumer goods.
• Proven success leading Shopper, Marketing or Category Strategy functions at a national or multi‑market level.
• Strong experience partnering with Sales and Commercial teams to shape customer growth plans, JBPs/JCPs and channel strategies.
• Experience operating within complex, matrixed organisations, engaging effectively with global and regional stakeholders.
• A tertiary qualification in Business, Marketing, Economics, Analytics or a related field (preferred)

Coca-Cola Europacific Partners is committed to an inclusive, equitable and safe workplace where everyone is supported. If you need any accessibility adjustments during the process, please let us know. Your wellbeing matters to us.   


When you join CCEP, you’re stepping into a global organisation known for developing exceptional talent. We invest deeply in learning, mobility and long term growth, creating an environment where your ambition is backed and your career can thrive.  


This role is subject to standard preemployment checks, which may include references, working rights, background checks and/or medical assessments.