BEING YOU IS ALL IT TAKES.
MAKE MAGIC HAPPEN.

Commercial Brand Development Manager - AFH 

Location - Uxbridge

Contract - 12 Months Secondment

What you become part of:

An exciting opportunity has arisen to work in the newest area of our business, Alcohol Ready to Drink (ARTD). This new business unit is all part of keeping consumers at the centre of everything we do as we continue to develop our portfolio as a total beverage company.

The Customer Activation role is key to driving our brand portfolio in the away from home environment through best in class activation and execution.

Understanding the brand objectives and shopper insights enables this role to identify the right solution to grow penetration, frequency, or spend per trip as required.  Keeping the budget under control and assigning spend to the right brands, packs and moments is key to ensuring we deliver the plan and maximise return of investment. 

This Customer Activation role is ultimately accountable for defining and delivering the ‘end to end’ shopper activation within our customers.  Also working collaboratively with wider teams.

 What to expect from the role:

• Develop a deep understanding of shopper barriers and purchase triggers, along with activation priorities, across all customers outside of Grocery, Discounters and E‑commerce. Maintain a strong view of key shopper trends and the competitive landscape, sharing insights directly with key customers and indirectly via sales teams.
• Work closely with field sales and national sales teams to activate relevant shopper and brand strategies for your customers, ensuring delivery against agreed sales metrics.
• Apply commercial acumen to assess the implications of decisions, making sound judgements that unlock best‑in‑class activation aligned to overall commercial priorities.
• Manage and prioritise trade marketing investment across your customers, ensuring spend remains within budget and delivers a clear return on investment, including collaboration with external agencies where appropriate.
• Act as the day‑to‑day marketing and brand contact for your customers, providing guidance, answers to queries and strategic recommendations.

Skills & Essentials:

To be successful in this role you need to demonstrate excellent planning skills & budgeting control; analytical and data processing; great communication, both verbal and written, and be confident in communicating with key stakeholders and customers.  Experience gained from working within a customer facing role in Shopper Marketing, Sales, or Category Development is preferred. 

Compensation And Benefits

• Hybrid Working (3 days WFH, 2 days office based)
• 25 Days Annual Leave (exc. Bank Holidays)
• Bonus Opportunity
• Private medical insurance (family cover)
• Holiday Purchase opportunity

• Generous Staff Discount
• Mental Health Wellbeing Initiatives (Employee Assistant Programme)
• Benefits platform with exclusive discounts and offers